I mean, think about it: how many millions of people are participating in this activity and marriage rates has not increased, divorce has not decreased.
I mean, not really much has happened because of that.
And you look at women’s attractiveness, it goes really up at low BMI and really drops below that. They look at hair color and they look at height and they look at income, and that’s basically it... And you can ask, is it because that’s all people care about or is that because that’s what the system is giving them to search for. Sure, we are superficial, we do care about attractiveness and height and income and these are features for us, but I think they’re exaggerated by the way the system is created.
There's a million people out there, you want to limit them to 3,000, that's what we're going to, that's what you're going to use.
" And I took people that I liked more and I liked less, and I took their profile and I tried to figure out could I tell the difference? Imagine you went to 50 people you really like and 50 people you only like so-so, and you asked all of them to fill this profile, then you took this 100 profiles and you tried to sort them out into piles. And then went a step further, did some studies with online daters about how much they enjoyed it and what they were getting from it, until the final stage, we, I figured out, I thought I knew what was going on, which is that online dating sites assume that people are easy to describe on searchable attributes.
They think that we’re like digital cameras, that you can describe somebody by their height and weight and political affiliation and so on. That when you taste the wine, you could describe it, but it’s not a very useful description. And it’s the complexity and the completeness of the experience that tells you if you like a person or not.
Question: What did you find when you started looking into the world of online dating?
Dan Ariely: I became interested in online dating because one of the people who were sitting in an office next to me was incredibly miserable, and he was an assistant professor; he just moved to the university where I was at; he was spending long hours; he was not finding anybody to date; he was, couldn’t date students at the university, he was a professor; he didn’t have time to go outside.